Brand Built for What's Next

case study

kean miller

Repositioning a 200-attorney Gulf South law firm for its next chapter of growth.

Brand Built for What's Next

A BRAND READY FOR ITS NEXT CHAPTER

Services

Brand Strategy, Identity, Digital

Sector

Regional Law Firm

A BRAND READY FOR ITS NEXT CHAPTER

strategy to execution

Case study wide
Case study detail 1
Case study detail 2

Brand Positioning

Competitive audit, positioning workshop, and the development of a core brand narrative that owned the "Gulf South expertise" territory.

Visual Identity System

New wordmark, color system, typography, and a comprehensive identity guide covering print, digital, and environmental applications.

Website Redesign

Full UX redesign and development. 200+ attorney profiles, practice area architecture, and a content strategy built for lateral recruitment and business development.

Messaging Architecture

Firm-wide messaging framework, practice group narratives, and attorney bio guidelines that unified the firm's voice across all touchpoints.

“We needed a firm that understood regional depth and national reach. ICVM Hawk delivered a platform that speaks to both — our clients feel it the moment they land on the site.”

Sharon Beausoleil/Kean Miller LLP, Managing Partner
our work
ThayerMahan
corporate

ThayerMahan

Professional-services-grade platform for a Navy-founded maritime intelligence firm. Translating deep technical systems into market credibility.
Sadis & Goldberg LLP
law firm

Sadis & Goldberg LLP

Digital platform for a firm that launches 80+ private funds annually and serves clients across 21 countries. Sharp, confident, built for institutional evaluation.
Roberts & Holland LLP
law firm

Roberts & Holland LLP

Third-generation website for the U.S.’s largest tax-focused law firm. sophisticated, restrained, and built to reflect 60 years of earned authority.
Resolve Marine
corporate

Resolve Marine

Digital repositioning for a nine-figure global maritime leader. Reframing a family-founded company as a credible, global authority.
Kirby McInerney LLP
brand strategy

Kirby McInerney LLP

Brand strategy and website redesign for a litigation firm that has secured billions in client recoveries. Sharp, sophisticated, built for national standing.
Pillsbury Hydrogen Map
law firms

Pillsbury Hydrogen Map

The first publicly available interactive resource tracking low-carbon hydrogen projects worldwide. Data as a market authority tool.

insights

sign up for insights

Strategy and perspectives for professional services firms. No noise. No spam.