case study
roberts & holland llp
Redesigning the digital presence of the nation’s largest tax-focused law firm.
A MODERN DIGITAL PLATFORM FOR A MARKET-DEFINING TAX FIRM

strategy to execution



Brand Positioning
Focused positioning work refining communication about the firm's methodology and market significance. Contemporary without abandoning the legacy of deliberate, understated confidence.
Website Redesign
Third-generation website with 2025-ready design, strengthened value articulation, and professional restraint balanced with clearer communication of the firm's depth and reach.
SEO Foundation
Core page optimization, directory consistency, and content structuring to enhance discoverability for clients, peers, and recruits finding the firm and its thought leadership.
Content Strategy
Disciplined content hierarchy and information architecture that surfaces expertise without marketing excess, reflecting the same rigor applied to tax counsel.
“Our firm needed a presence that matched our reputation. ICVM Hawk delivered a site that is both elegant and strategically sharp — our clients have noticed the difference.”





